Parenting

$1M to make wearable breast pumps for moms

November 10, 2023
Snuugo co-founders (from left to right) Charles Lim and Justin Tan. Image from Snuugo

Not having the breast day? Moms, here’s Snuugo. It’s a wearable breast pump brand by Perfect Nature, a Singaporean healthcare and lifestyle company. The firm just raised a $1M seed for their tech!

  • Launched in 2019, Perfect Nature has secured international patents for their breast pump design.

Investor check. Angel investors Peter Tan (founder and ex-CEO of Fischer Tech) and Willy Koh (founder of Racer Technology) led the round. 

🫄 For the modern mama

For the busy and working mom, pumping breastmilk can be an uncomfortable and time-consuming task. 

Long nights, bathroom breaks, finding the right place and time to pump…say goodbye to all of that with Snuugo! Now, you can discreetly and quietly pump milk on the go.

  • With Snuugo’s compact and wearable tech, you can just slip it on whenever, wherever you are. Whether you’re tidying up the house or working at the office, it works!

🍼 Fits you like a glove

The pump is designed for Asian moms with two flange sizes for a better fit. Moms also get to choose rhythm and intensity settings to maximize comfort.

Snuugo’s breast pumps are digitally connected to a mobile app, where moms can check their milk volume after every pump session.  

  • Say yes to less mess. The breast pump is also designed to express milk and stimulate a second let-down.

😍 Coming soon

They’re going to launch their wearable breast pump in early December in Singapore. 

  • They’ll expand to more markets like Southeast Asia and China in mid-2024!
  • More products, OTW. Snuugo has products like freezer-friendly milk bags and teat adaptors in the works.

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