Oh, baby! Meet edamama. They're the Philippines' leading e-commerce platform that's got everything for moms, babies and parenting! Mom's pretty proud right now since they've just raised a $20M Series A led by Alpha JWC.

• Launched in May 2020, they delivered 1.5M products to customers in the pandemic with their warehousing and logistics.
  

Investor check. Gentree Fund, Robinsons Retail Holdings, Kickstart Ventures, InnoVen Capital, Foxmont Capital and angel investor Lisa Gokongwei-Cheng joined in.

• Gentree, Robinsons and Kickstart are affiliated with the conglomerates that control the largest mall operators in the Philippines.
• One of the largest early-stage rounds in the country and the largest by a female-led startup.
• They raised a $5M Pre-Series A last year, along with debt funding.

😣 Parent problems

It's already tough to find all the parenting items you need in one place. You know what's even harder? Making sure they're high-quality, finding trustworthy reviews and knowing what to get. (I mean, everyone wants the best for their kids!)

• edamama brings safe, authentic and affordable products and services for you and your kids straight to your doorstep.

🤰🏻🦸🏻‍♀️ From new mom to supermama

Shopping and deals. Diapers, home and lifestyle products, outfits (for parents and kids!), baby gear, toys, books, food — they've got it all!

• The products come from a ton of different safe and trusted brands, and you'll find legit reviews.
• Access deals, classes, events, services and even free learning activities too!
  

Content and community. They've got articles from parenting guides and experiences to new products and learning tips. Plus, they also run their own events!

And more! They've got the country's first online gift registry, subscription services for daily essentials, a content and services hub — and there are more features to come.

💰 What's with the $$$?

They'll be expanding operations, which includes bringing same-day and next-day deliveries to more locations in Metro Manila and beyond.

They've won online. Now, they're launching their own offline stores. They'll also be investing more into content and community and scaling their private-label product portfolio.