It’s Populix! This Indonesian startup offers consumer insights to organizations and governments to enhance their decision-making and simplify market research. Now, they just raised a $4.3M Series B. 

Investor check. MSW V Asia Fund X led the round, while Intudo Ventures, Altos Ventures, and Acrew Capital joined in!

• They previously closed a $7.7M Series A last 2022. 

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🔉 Vox populi

Don’t have an in-house research team? Check out Populix. 

Their end-to-end research service ensures you get helpful inputs from your target respondents. 

• They compile questions, recruit respondents, analyze data, and make recommendations. 
• And it’s not just for market research teams. They also work with governments and organizations to analyze public sentiment, policy impacts, and economic and social trends.

Get quality insights. Having trouble finding participants for your online survey? They can connect you to a diverse respondents’ panel!

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🏃 The future is AI

They’ll use the $$$ to work on AI machine learning to develop synthetic respondents. 

Say what? Their model will create artificial personas that mimic human responses to enable faster data collection. 

• Oh, and they’ll also develop and train AI models to automate research processes and generate insights faster. 

Expansion soon. Due to strong demand from current clients, they’re now looking into expanding their market into SEA.