AI

$5.8M to read consumers’ minds for brands

March 6, 2024

Ever wanted to read someone’s mind? This is the closest you can get (for now).

Meet Ai Palette! This AI startup can identify emerging trends and in-depth consumer insights for Consumer Packaged Goods (CPG) companies in real-time. Now, they’ve just raised $5.8M in Series A1 funding.

  • Their clients include Dole Fruits, Pringles, Nestle, Diageo, and more!
  • Their solutions shorten product development timing for the CPG industry by as much as 6 months.

Investor check. $4M in funding was from Tin Men Capital, a Singapore-based B2B-focused VC.

🤫 (They know you) all too well

Stop wasting time and money gathering and sifting through tons of customer interviews and data yourself.

Ai Palette makes game-changing customer insights fast and easy to uncover. You’ll understand local trends, customer drivers, motivators, and even unmet needs in real time.

  • Ultra-comprehensive data. They can identify current and emerging trends across 61B data points from 150+ data sources in real time.
  • Localized insights. It’s more than just data—it can even understand 18 different languages to unlock even deeper insights.

🤓 Beyond just research

Ai Palette lets brands go from end-to-end, faster than ever.

  • Discover. Discover opportunities with their predictive analytics to uncover trends and potential ideas.
  • Ideate. Quickly create product or marketing concepts with their Generative AI tools in minutes.
  • Validate. Validate concepts virtually (no expensive tests required) and evaluate them based on real consumer preferences.

You’ll easily develop new winning products or product lines, identify new demand spaces, optimize your product portfolio, level up marketing, and reposition products.

🤑 What’s with the money?

They’ll expand deeper into the CPG beauty, personal care, and nutraceutical categories.

  • Oh, and they’ll keep pushing for global expansion across North America, Europe, and APAC, as well as level up their Gen AI capabilities!

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