Get fit with FitHub! This Indonesian startup just raised a $3.5M seed extension, taking their total seed round to $6.5M. They're making health and wellness accessible for all Indonesians, starting with gyms!

• Launched in 2020, they have 60 clubs in 14 Indonesian cities with over 50k paying members.
• They're fighting the country's rising obesity rates, especially among middle to low-income households.

Investor check. Wavemaker Partners led the seed extension. Trihill Capital, East Ventures, Gentree and BAce Capital also joined in!

• They raised their initial $3M seed in March 2022.

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🤑 On the money

Their growth is partly thanks to their affordable $17/month pricing. With the average membership in Indonesia at $50/month, it's a steal!

• We'll let the numbers talk. Half of their customers are first-time gym-goers.
• It's perfect for the rising middle class.

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😉 Not just affordable

On top of that, their gyms are designed for your lifestyle and remove the usual hassles. They're hyperlocal, convenient, high-quality and nearby too!

• Apart from access to gym equipment, each offers multiple classes and personal training plans.
• No more wasting time walking through malls! They even make sure each gym is at an easy-to-access standalone building, so you can focus on your gym sesh and quickly get in and out.

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📲 Next stop: going online

They first started with offline gyms and offerings. Now, part of the funding is to push for online expansion, too — online services, products and digital fitness solutions!

Product play. They'll sell healthy food, workout clothes, equipment and supplements through their own e-commerce platform.

Your all-in-one fitness app? They plan to produce and offer online workout video content, equipment guides, personalized solutions, insights and gamification on their mobile app.

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✈️ Go local, then regional!

They're also pushing to hit 100 clubs by the end of 2023, especially by expanding deeper into Indonesia by launching in Tier 2 cities.

• In the long run, they hope to expand regionally. Since Gentree Fund joined the round, they may consider the Philippines a potential market.