What do you want to know? Ask Indonesia's Populix! They're a tech-driven consumer insights platform that lets you access and collect data on Indonesian consumers. Now, they've just raised a $7.7M Series A!

• Since 2020, they've worked with 1,500+ clients, including Fortune Global 500 companies, governments, major conglomerates, SMEs, startups, academics and individuals.
• They've grown revenue 3x over the past year.

Who cashed in? Intudo Ventures and Acrew Capital co-led the round. Altos Ventures and Quest Ventures also joined in.

• Their last round was a $1.2M Pre-Series A last year.

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🧐 How it works

They have 300,000+ authentic, verified and highly targeted respondents in Indonesia that can share quick and reliable responses that show Indonesian consumers' preferences, habits and opinions.

• The goal? Let anyone, from individuals and SMEs to Fortune 500 CEOs, access fast, reliable and relevant data to make informed business decisions.
• Why it matters? Smarter business decisions bring in more $$$!

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🫢 Diggin' for that data

Datasets. They offer subscriptions to comprehensive datasets on different generational groups. Their initial datasets focus on Indonesia's Gen Z!

• Each dataset includes thousands of data points, including consuming consumption, online behavior, lifestyle habits, opinions and thoughts and emerging trends.

Poplite. They've also got a pay-per-use SaaS platform

where you can build surveys to collect the data you need. Choose from templates (based on your business size or stage) and select target respondents. Populix takes care of the rest, and you'll get your data quickly!

• You can also build a survey from scratch.

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🌏  International, baby!

With the $$$, a focus is on hiring product and engineering talent to help digitize the entire data collection process. They'll also be optimizing their current products and launching new services.

• They look to launch a Millennial-focused dataset late this year and add new subpanels that include categories like car owners and working professionals.
• They'll also release Survey Builder 2.0 to let you build more advanced surveys with additional question types and survey logic.

By next year, they look to start expanding across SEA, focusing on the Poplite product line.