Fintech

$8M for Broom to go full speed ahead in the used auto industry

March 9, 2023
Broom

Vroom BroomThis Indonesian startup is focused on used car dealers, helping them get financing, manage their business and sell faster than ever. We hear that they've raised about $8M in a Series A round — according to regulatory filings.

  • Founded in 2021, over 5,000 showrooms have joined Broom's network.

Investor check. Openspace Ventures led the round. AC Ventures and Quona Capital and new investors MUFG Innovation Partners and BRI Ventures also joined in!

  • They raised a $3M pre-seed in early 2022 and raised a $6M debt facility from DBS Indonesia later that year.

🚘 Come along for the ride

Thanks to Broom's products and end-to-end digitization solutions, used car dealers can turnover inventory faster, earn more, and manage it all with ease!

Broom Buyback. Need money to buy another car to sell? Get a short-term loan through Broom's by putting a car up for collateral and get the money you need!

  • The cars used as collateral could be any car in your inventory, especially "dead stock" (aka, the cars that are taking ages to sell).

Broom Trading. It's now easier to get a high-quality supply of different used cars through their car trading product.

🛞 Join the Hive!

While they started out with tools for the used car dealership space, they've now launched BroomHive, a used car marketplace — their first physical location opened this month!

  • The cars being sold on BroomHive are from select Broom partner dealerships.

Sell easier than ever. Just submit your data and car for inspection by Broom, and you'll get great deals fast. The best part? You'll be paid as quickly as one hour post-sale.

  • You don't even have to lift a finger. Once you sell your car to Broom, they're the ones who'll manage and market it until it's sold.

And it's great for customers too! Buying from BroomHive means you'll get a wide variety of used cars to choose from. At the same time, prices are fair and transparent, and the cars have been inspected to fit quality standards. 

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