It’s a me, Meiro! This Singapore-based startup helps brands understand and engage with their customers better. Now, they just raised a $3M Pre-Series A.

• Launched in 2018, the startup has been profitable since 2019. 
• They’ve also been self-funded for the last five years!

Investor check. Wavemaker Partners led the round, while Angel Central, an angel investing network joined in. 

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👑 Customer is king

Personalized marketing strategies make your product or service more appealing, especially when it’s tailor-made for a certain demographic. 

But brands don’t typically have the means to get to know their customers—so often, they have to spend a lot of time and money to get a well-researched customer profile.

This is where Meiro comes in. 

• They collect first-person data from social media platforms and websites and compile this in a database. 
• From there, they create an identity graph that brands can use to craft personalized campaigns for different customer profiles.

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✈️ 2024 goals

“While we have always been self-sufficient, this investment will help us address market demand, accelerate the development of our product and business, and strengthen our presence in the international markets while we have a competitive advantage”

Jana Marlé-Zizková, co-founder and CEO at Meiro

Meiro will expand their presence in Central Europe and Southeast Asia, as well as the Middle East, where they are planning to open a Dubai branch this year.

• They’re also finding ways to integrate generative AI tech into their platform. 
• With the $$$, they’ll focus on growing their teams and doubling their annual revenue!