Got those greens? Meet Beleaf! They've just raised a $2M seed led by Alpha JWC to supercharge Indonesia's farms.

• They work with 14+ farms with over 80 hectares that produce over 70 tons of fresh produce monthly.

Investor check. BRI Ventures' Sembrani Nusantara, MDI-Finch Capital's Arise and several angels also joined in.

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🤔 Why it matters

Agriculture makes up a huge chunk of Indonesia's GDP, yet local farms aren't optimized and could be producing much more.

• Indonesia's dependent on imports of tons of fruit and vegetables.
• Farming costs are also expected to increase with rising costs of inputs, low technology adoption, inefficient logistics and a reduction in the farming workforce.

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⏰ The backstory

Beleaf started as a premium fruit and vegetable brand selling produce from hydroponic farming systems.

• Their in-house brand supplies 15 supermarkets with 110 outlets, 8 e-commerce platforms and 10+ restaurants.

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🥬 What they're up to now

Added to selling their produce, they're ready to take what they've learned from their farms to power farms across Indonesia through tech.

See it to Beleaf it. Their platform, Beleaf OS, manages and optimizes farm operations to allow farms to have more consistent, productive and higher-quality harvests.

• It also helps farms use fewer resources, lower costs and be more sustainble.

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🤓 Down to the details

Beleaf OS is powered by a mix of IoT devices, data collection, monitoring, logistics, scheduling and forecasting.

• Their tech handles everything from monitoring seeding, temperature, nutrients, positioning, airflow, humidity, irrigation and packaging.
• And it only gets better! Data gathered will power their ML for both the farm, Beleaf's platform and R&D for future solutions.

The endgame. They plan to offer end-to-end services for farms, connecting farms, distributors and retailers in one ecosystem.

• They'll help with everything from operations and distribution to offtaking!

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🔜 Next up

With the cash, they'll be leveling up their tech, opening more R&D farms and building more farming communities!

• They'll also be adding a new mass-market brand for produce (besides their premium Beleaf brand) and selling more varieties of produce.