SaaS

ESB's got $29M for Indonesia's SaaSiest restaurants

August 30, 2022
ESB

Guess who's hungry for more! ESB! They're Indonesia's largest all-in-one restaurant management SaaS platform. Oh, and they've just raised a $29M Series B to go even further!

  • Founded in 2018, they've got over 2,000 F&B brands on board and manage 100M orders a year!

Investor check. Northstar Group and Alpha JWC Ventures co-led the round. AC Ventures, BEENEXT and Vulcan Capital also joined in.

  • Last year, they raised a $7.6M Series A+ round.

🤷🏻‍♀️ Why it matters

F&B merchants are extra pressed to be efficient, especially with the pandemic. Then, rising costs and inflation only turned up the heat.

  • F&Bs found themselves pushing to explore new sales channels, reduce waste, optimize cost structures and increase productivity.

🍽 A buffet with all your F&B needs

They've got everything you need to run your F&B business: an order-taking app, a POS system to accept payments, kitchen operations software and an ERP (enterprise resource planning system). Take your pick!

  • And so much more. Tap into their ecosystem of partners for ingredient supplies, delivery capabilities and online payments.

The goal? Help F&B businesses be more profitable by using tech to build up sales and operational efficiency. Reduce costs, manage the day-to-day and scale!

😏 More than just product

With the new cash, they're now doubling down on accessibility, which means taking a bigger bite out of SMEs.

  • SME-focused product offerings. Access to working capital, simple payment solutions, accounting features, order and delivery management and more!
  • All about the money. SME-friendly fee structures that are adjustable and affordable.

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