Want to sell in SEA? Here’s Philippine-headquartered etaily, an e-commerce enabler that helps brands from all over the world set up their storefronts on e-commerce marketplaces. 

Now, they raised a $17.8M Series A to scale operations and grow their in-house brands.

• Founded in 2020, they have around 50 global clients (Levi’s, Crocs, Sketchers, Dyson, Fila, etc.) and have processed 10M orders from Shopee, Lazada, and other D2C stores!

Investor check. SKS Capital and Pavilion Capital led the round, while Japan’s SBI ICCP Fund, Kaya Founders, Foxmont Capital Partners, JGDEV, and some family offices also joined in!

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🛒 The art of selling online

Want to do e-commerce? You have to expand operations, grow fast, and scale production and distribution to accommodate high demand. For most brands, that’s just not doable!

etaily’s end-to-end managed services give you the capabilities to open up your brand to e-commerce sites and marketplaces like Shopee, Lazada, Zalora, and more.

• First, they offer in-house brand-building and content creation (etaily Studios) for consumer brands. You’ve got to build some brand hype!
• But they can also take care of deliveries through their asset-light warehouse network. 

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🔢 All about that data

When it comes to e-commerce, numbers and data are everything.

With etaily’s proprietary system (Clarity), you can track real-time data on your inventory, orders, and deliveries from various platforms all in one place.

But…you’re not just tracking metrics. 

• etaily also lets you in on the juicy stuff like customer data, market knowledge, and demand forecasting, so you can develop products that can go viral and sell out. 

E-commerce fairy godmother? Think of them as the experts who can help you successfully launch brands into the digital market. 

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🛍️ What’s next?

They’ll expand their presence in SEA, improve their distribution platform for brands, and develop their technology stack to optimize their operating system, data analytics, and the Clarity platform. 

• They’ll also grow their brand portfolio—including their in-house brands!