Hey, mama! Check out Gently. This Indonesian D2C brand creates high-quality, healthy, gentle personal care products for moms and babies — while keeping it all affordable. Now, they've just raised a pre-seed from Init-6, and while the amount's hush-hush, here's what you should know.

• While they only launched their products last April, they've already sold over 10,000 products.

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🧐 The issue?

Most high-quality, healthy, gentle personal care products for moms and babies are by expensive foreign brands. That's why Gently's here with their own affordable yet high-quality line of healthy and gentle products. 

• Purpose-built. On top of it all, Gently's products also address specific user concerns — like baby creams that soothe and shampoo that promotes hair growth.

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🤰🏻👩🏻‍🍼 Gentle but oh-so-effective

Each item sold on Gently is under their own Gently brand, all priced affordably between 70–108 IDR (about $4– 7). And if you're a momma who wants to get her hands on Gently products, you can buy them on their website or other e-commerce platforms in Indonesia!

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💰 What's with the $$$?

They'll grow their team, roll out new products and invest in marketing and R&D!

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