Bela Gupta D'Souza is the co-founder and chief mamager of edamama, an omnichannel parenting platform in the Philippines that integrates commerce, content, and community experiences. 

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They raised a $20M Series A last year led by Alpha JWC. 

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👋🏼 How would you explain your job to someone outside tech?

I help mamas (and papas!) simplify decision-making and find everyday joy in raising their families.

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🧐 What's something about you or your job that would surprise us?

I am welcoming my third child soon!

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🏆 What has been the biggest highlight of your career so far?

Becoming a mother brought me a higher purpose and desire to create impact in the parenting space.

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🔍 What's a startup trend or space you're watching this year?‍

Building an omnichannel brand, mixing the high touch of brick and mortar with the scale of e-commerce.

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💼 What advice would you give someone starting out in your industry? 

Prioritize your bottom line over your top line.

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🗣 What's one thing you can keep talking about for hours? 

I don't like talking much, I'd rather be listening!

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🎥 What's your favorite movie/TV show? 

The Office. 

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🍨 What's your go-to ice cream flavor?‍

Mint chocolate chip.

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FYI. We've edited this interview for clarity.