Bjorn is the Co-founder and CEO of Neso Brands, a house of eyewear brands that will invest in and grow the eyewear brands of the future. Apart from Neso, he's also an active angel investor and was Chief Growth Officer of D2C fashion brand NA-KD.

👋🏼 How would you explain your job to someone outside tech?

I'm running a house of brands within the eyewear industry — identifying high-potential brands around the world, investing in them and helping them grow globally.

🧐 What's something about you or your job that would surprise us?

I just came to Singapore a month ago! I'm loving it so far, but it's definitely a challenge to establish both yourself and a company in a new city at the same time.

🏆 What has been the biggest highlight of your career so far?

Helping my previous startup NA-KD grow from 0 to USD 200+ million in net sales in just five years. NA-KD is a direct-to-consumer startup in the highly competitive online fashion industry, so being able to build a new international fashion brand and scaling it up so quickly was a massive accomplishment for the entire team. Luckily we were able to recruit really talented people from all over the world, which is why we succeeded in entering 100+ markets.

🔍 What's a startup trend or space you're watching this year?

Obviously everything eyewear related! But apart from that, I'm always interested in tech that makes our everyday lives more convenient and fun!

💼 What advice would you give someone starting out in your industry?

Hustle! Don't be afraid to reach out to people you don't know for advice. You'd be surprised how many are willing to help out and give you pointers. Find a mentor that you are inspired by, and remember that what goes around comes around. Being helpful, positive and hard-working will take you very far!

🗣 What's one thing you can keep talking about for hours?

Great food from around the world! I love traveling and discovering good food and restaurants and will ask anyone I meet for more recommendations.

🎥 What's your favorite movie/TV show?

Office Space

🍨 What's your go-to ice cream flavor?

Salted caramel - hazelnut - pecan!