Ice Breakers

Ice Breakers with Carla Penn-Kahn (co-founder and CEO, Profit Peak)

April 11, 2025

Carla Penn-Kahn is the co-founder and CEO of Profit Peak. Profit Peak is an operating platform automating profitable outcomes for e-commerce brands. 

👋🏼  How would you explain your job to someone outside tech?

What isn't in the scope of a co-founder of an early-stage startup? It is everything from financial modelling to architecting product roadmaps to back-to-back customer demos and building slide decks. 

🧐  What's something about you or your job that would surprise us?

My husband and I are co-founders for the second time. Yes, we survived working together the first time and decided to do it again. 

🏆  What has been the biggest highlight of your career so far?

The biggest highlight of my career so far has been watching our team grow with us. A story I like to share is about our Lead Engineer who joined us 7 years ago with just 2 years of experience under his belt.

He now leads a team of Engineers and has architected our entire software. This is a career highlight for me, watching him grow with us. 

🔍  What's a startup trend or space you're watching this year?

How AI changes the workforce. Who isn't? 

💼  What advice would you give someone starting out in your industry? 

Incremental gains daily result in something great over time. 

🗣  What's one thing you can keep talking about for hours? 

Building sustainable business models.

🎥  What's your favorite movie/TV show? 

Mary Poppins.

🍨  What's your go-to ice cream flavor?

Salted caramel white chocolate. 

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