Joshua Wong is the co-founder and CEO of Hypotenuse AI, a platform that uses AI to manage and create branded marketing content for businesses.

To date, the platform has over 500,000 users globally. They’re also backed by top investors including Y Combinator and a number of undisclosed VCs and angels.

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👋🏼 How would you explain your job to someone outside tech?

We help companies create their marketing content 10x faster using AI.

Marketing campaigns take weeks or even months to prepare. We’re changing that. With just a click of a button, companies get fluent blog articles, social media posts, and image assets generated within seconds—in a way that matches their brand style and voice.

The Hypotenuse AI platform is built for creators in marketing teams. With Hypotenuse, anyone can create great content.

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🧐 What's something about you or your job that would surprise us?

Everyone in the team uses AI internally to automate parts of our jobs. Our engineers have AI co-pilots for writing code; writers/marketers use Hypotenuse to draft their content; HypoChat helps us to brainstorm ideas.

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🏆 What has been the biggest highlight of your career so far?

Starting Hypotenuse AI at a time when our field wasn’t hot—when our industry was deemed as “boring”. But we followed our convictions anyway and watched as generative AI took center stage this year.

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🔍 What's a startup trend or space you're watching this year?‍

Definitely AI. I’m biased, given that I’ve been in this field for years, but I believe it has the opportunity to reshape the way we work, live, and how we define our purpose.

I’m particularly interested in AGI itself. We’re very close to science fiction levels of this.

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💼 What advice would you give someone starting out in your industry? 

Learn, go deep, and adapt—fast. This space is moving and changing quickly. The entire ground shifts every few weeks, making many ideas irrelevant and outdated if they don’t keep up.

Also, work extremely hard. No one becomes the best by taking things easy.

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🗣 What's one thing you can keep talking about for hours? 

Definitely anything about AI.  But also theoretical physics and freshwater aquariums.

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🎥 What's your favorite movie/TV show? 

The Prestige. Fun fact—half of our team has the same favorite movie: Interstellar. Some of them have watched it more than 10 times.

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🍨 What's your go-to ice cream flavor?‍

Blue milk.

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FYI. We’ve edited this interview for clarity.