Miguel Guerrero is the Founder and CEO of Otis AI. Otis AI is an all-in-one digital marketing solution for startups and small to medium businesses, leveraging first-party customer data and AI to automate marketing and deliver high-performing cross-channel ads, saving 80% of the time and significantly improving performance at a fraction of the cost of traditional marketing agencies.

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👋🏼  How would you explain your job to someone outside tech?

At Otis AI, we make digital marketing simple, effective, and accessible using advanced AI technology. We help small and medium-sized businesses get the most out of their advertising budgets by providing the ultimate digital ad and media buying platform in a box.

Imagine if you had a super-smart assistant who knew exactly where and how to place your ads so they reach the right people and bring you the best results.

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🧐  What's something about you or your job that would surprise us?

Many people might be surprised to learn that before diving into the world of digital marketing, I founded the largest Minecraft server, which grew to over 5M users.

I also built an agency, and co-founded a mobile payments app that integrated with over 60% of the POS market share. These experiences taught me a lot about building and scaling and about the challenges and opportunities that small businesses face.

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🏆  What has been the biggest highlight of your career so far?

A big highlight was being honored as a Forbes 30 Under 30 in marketing and advertising. It was an incredible validation of the hard work and innovation we've put into Otis AI

It highlighted our success in helping businesses achieve remarkable results with their advertising, something I'm deeply passionate about.

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🔍  What's a startup trend or space you're watching this year?

This year, I’m closely watching the advancements in AI and machine learning, especially in how they can be applied to personalize and optimize digital marketing.

The potential to make advertising even more intuitive and effective for businesses of all sizes is incredibly exciting and holds a lot of promise for the future.

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💼  What advice would you give someone starting out in your industry?

My advice to anyone starting out in startups or digital marketing is to stay curious and never stop learning.

This industry moves incredibly fast, and what worked yesterday might not work tomorrow. Embrace change, be willing to experiment, and always focus on understanding your audience. And remember, leveraging technology like AI can give you a significant edge, so don’t be afraid to dive into the tech side of things.

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🗣  What's one thing you can keep talking about for hours?

Strategy games

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🎥  What's your favorite movie/TV show?

TV Show: The Twilight Zone

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🍨  What's your go-to ice cream flavor?

Pistachio