Don’t blame the kids. As kids spend more and more time on the internet and playing games, how do we keep them safe and on age-appropriate content?

Singapore-based k-ID just raised $45M in a Series A to solve that.

Investor check. Andreessen Horowitz Games and Lightspeed Venture Partners co-led the round. Okta, Z Venture Capital (owned by Z Holdings, a JV between SoftBank and Naver), as well as existing backers Konvoy Ventures and TIRTA Ventures also joined in!

• This brings the total money raised to date to $51M.

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🤯 This isn’t just for worried parents

There are growing regulations (and billions in fines slapped on) in the compliance space for gaming when it comes to children, so companies spend lots of time and $$$ on this problem!

• Game publishers even spend tons on lawyers to navigate the complexity—since rules and definitions are different in each country.

So, here’s what they’ve built and what it means.

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🎮  For developers and publishers

k-ID makes it simple and scalable for them to meet the compliance requirements of each market.

• Easy to use. Developers can use it through an API or SDK and get full compliance even with the ever-changing regulations.
• Go local. Different parts of the game can be customized to meet the compliance requirements and cultural nuances of each market.

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👶🏻 For kids

Kids can login with k-ID’s single sign-on (SSO)!

• Users can compliantly and accurately identify their ages and K-ID’s engine will adapt apps and games based on user age, geography, and relevant local laws.

Without this solution, minors would not be able to use the app entirely (because of restrictions) or only be able to play after working around the process like parental scanning of ID cards.

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👫 For parents

They can access a hub where they can control and see their kids’ digital time.

• Scan a QR code and unlock features within your kids’ game that may require parental approval.
• Manage permissions, oversee in-game spend, set curfews, monitor playtime, and more.

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💰 What’s with the $$$?

They’ll keep building their platform’s capabilities!