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Malaysia’s Ejen2u makes reselling easier for SMEs

October 11, 2023
Ejen2u founding team (from left to right) Taufiq Zakir (co-founder and COO), Imran Hadi (co-founder), Sheikh Ezaiddin (co-founder and CEO). Image from Gobi Partners

Ejen2u brings more power to resellers! This Malaysian-based startup offers brand owners, agents, stockists, and other SMEs a platform to build and manage their reselling business. And they just raised their Pre-Series A!

  • Launched in 2019, their platform serves over 340K resellers across Malaysia.  
  • Scoop Fact: According to Ejen2u, 85% of their users are women who want to earn extra $$$ from home.

Investor check. Gobi Partners led the round while Artem Ventures joined in!

🚺 The ABCs of Ejen2u

Want to earn extra money from home? Be a sales agent! Ejen2U helps you set up your business and gives you tools for success.

They‘ve got a reseller management platform, a reseller venture builder, and some fintech solutions.  

  • EjenGo. This SaaS solution is for SMEs and brand owners to help them track their agents, as well as their stocks and sales. 
  • EjenVenture. This feature is designed for large brands to build their own custom reseller distribution channel

Hey, girl! Their Women Empowerment Entrepreneurship Programme (WeMap) upskills women entrepreneurs in over 100 topics like marketing strategy, video and photo editing, sales, and more. 

↗️ What’s with the $$$?

They’ll expand their product catalog to cover more segments of the D2C industry, including drop shipping, online storefronts, and setting up fulfillment services.

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