Indonesian sellers, meet Mimin! This startup offers chat-based and automation solutions that make it easy to manage orders. Now, they've just raised their seed round from Otto Digital!

• Otto is a subsidiary of the Indonesian conglomerate Salim Group that has a community and network of MSMEs across Indonesia.
• Mimin is used by 30,000 businesses, including MSMEs in 20 provinces across 55 Indonesian cities.
• Their customers usually sell homemade F&B, fashion and daily necessities.

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🛒 Selling on social is huge

The problem? While customers love buying on social, it's a pain for sellers.

• Not a fun process. It's time-consuming, and lots of mistakes are made.
• According to a Populix survey, 86% of Indonesians have shopped through social media and chat apps, like Tiktok Shop (45%), WhatsApp (21%), Facebook (10%) and Instagram (10%).

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🤔 How it works

You can access Mimin's app or website, and start managing your chat orders in a snap! Oh, and did we mention it's free?

• No more manually typing or writing it down! Mimin will input your orders online.
• Just keep shippin'. Easily manage orders, check shipping costs and deliver, thanks to their 20+ logistics partners.
• Generate, share and print invoices fast. Plus, easily send payment links, receive confirmations and get sales reports too.

And that's not all! They also give businesses insights on their customers based on transactions and allow them to contact buyers with personalized offers too.

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😮 But wait, there's more

Beyond just MSMEs, they also serve larger-scale retail companies. For them, there's Mimin Pro!

• This solution allows businesses to process orders received through social or chat apps quickly, then delegate order fulfillment to their nearest branch.

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💰 What's with the $$$?

They'll be improving their product, tech infrastructure and order management software!