Feeling the prick of ineffective marketing strategies? Say hi to Needle! Founded in 2022, this Singapore-based end-to-end AI marketing startup has just sewn up a $1.2M pre-seed!

Investor check. This round was led by Iterative. Ethos Fund, Goldbell Financial Services and angel investor JJ Chai (co-founder and CEO, Rainforest), also joined in.

‍

🧩 A needle for many needs

It's never been easier to launch an e-commerce brand!

The issue? It's also never been harder to grow one. Customers are scattered and transact on multiple platforms. Facebook, Instagram, TikTok, websites – which platform should brands market on?

Rising e-commerce brands spend up to $3000 monthly on generic marketing with little to no ROI. (Yikes!)

• Since they have limited resources, it's all the more important for them to market strategically and move the needle.

Needle changes that. They give you data-driven insights to brainstorm ideas for your marketing strategy, but that's just the beginning.

‍

🧵 Can AI thread the needle in marketing?

Let's get to the finer details.

Data-driven insights. Connect Needle to your brand's Shopify, Google Analytics or even Google and Facebook Ads.

• Using your data and industry benchmarks, it suggests tactics drawn from a database of proven marketing strategies that top global brands use!

Focus on the key metrics. Every Needle suggestion improves a specific metric, and they also include the time required and the potential revenue increase. Needle's AI will point you to market on platforms with the greatest ROI, saving money and time.

• They claim early customers that implement at least three Needle tactics have increased revenue by 1.5x over a 5-month period, matching the efficiency of a marketing team 2x their size.

Take action faster than ever with Generative AI. Ready-to-review campaigns, drafting customer emails — name any marketing asset, and they'll make it.

‍

🪡 Stitching up the future

With the new $$$, Needle will expand their team to include engineers, data scientists and AI trainers.