Football fans, unite! ZujuGP, an online football community platform, has just acquired Tokigames, a gamification startup focused on sports and e-sports.

• ZujuGP is co-founded by Singaporean billionaire Peter Lim and his son, Kiat.
• Zuju's also endorsed by superstar footballer Cristiano Ronaldo.

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🧐  Who's Toki?

Tokigames develops and provides platforms for brands to acquire, retain and monetize fans.

• Tokigames' last round was a $4.25M seed and has worked with ONE Esports and AFTV.

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⚽️  Baller move

Launched October last year, Zuju's building a "footballverse" for football fans, professionals (like football players and clubs) and brands.

The goal? (no pun intended) Bring the entire football economy online. It promises:

Immersive fan experiences. Watch live games together with a community of fans, buy merchandise, participate in events and engage with football players.

Bringing the football biz online. They're building a hiring platform where clubs, agents and scouts find and develop talent.

Training. There are also plans for a digital football academy for performance training and specialist drills.

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🧠  Why football, anyway?

They see Asia as the next frontier of football, with over 60% of the world's population and a growing fanbase — a massive market for European football and products to capture.

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😉  Deets on the deal

The entire Tokigames team will be joining ZujuGP under its new digital arm, ZujuDigital, as part of an acqui-hire.

• Tokigames CEO Mervyn Lau will lead ZujuDigital.

Save the date. Together, they'll build the tech that engages fans, allows commerce in-app and more as ZujuGP prepares to launch its consumer app by the end of the year.