Another win for the startup space! Philippine beauty startup Colourette is here to build high-quality yet ultra-affordable beauty and skincare products by Filipinos, for Filipinos.

• They also have a vegan and cruelty-free skincare brand called Fresh Formulathat launched in 2019.

And they’ve just raised a $2M Pre-Series A!

• They are available in 88 physical stores and are in 3,000 7/11 stores in the Philippines.

Investor check. DSG Consumer Partners led the round. Existing investor Foxmont Capital Partners, as well as several angels joined in!

• They previously raised a seed from Foxmont in 2022, which was their first round of external funding.

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💋 Pretty, pretty

Colourette was launched in 2015 and is now one of the leading local D2C beauty brands, especially on e-commerce platforms and TikTok.

• Their growth strategy? Focusing on community and social media — even their founder's become a content creator at this point.
• They’ve gotten the Top Creator and Top Seller awards on TikTok. Oh, and they were the #1 local makeup brand during the 2020 and 2021 11.11 and 12.12 sales on e-commerce platforms.

They're best known for their inclusive and extensive shade ranges, as well as their focus on diversity. Their core product? It’s their multi-use lip tint, Colourtint.

• They’ve sold over 2M Colourtint units to date with 24 different shades to choose from.‍

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💅🏻 What’s with the $$$?

They’ll be developing and launching new products!