Say congratulations to Insider. This startup just raised $500M in Series E funding led by General Atlantic!

• It’s one of the few female-led SaaS companies in the world.
• They’ve now raised over $772M.
• They hit unicorn status in 2022 with a $121M raise.

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🤔 How it works

They help brands create highly personalized customer experiences across digital channels—all in one place. This will make marketing their brands way more efficient!

• Collect customer data across 12+ channels, like WhatsApp and SMS, predict their future behavior with Insider’s AI intent engine, and individualize customer experiences..
• You'll be able to efficiently collect, analyze, and predictively use first-party data in real-time.

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💰 What’s with the $$$?

They’ll invest more in AI, scale their global sales and marketing activities across 28 countries, do more R&D, and strengthen their M&A strategy.