Who knows best? Meet Supermom. This Singapore-headquartered startup just raised a $18M SGD (~$14M) Series Bco-led by Granite Asia!

They use AI and data to create value for families and consumer brands.

• They have an ecosystem and network of over 10M parents in Southeast Asia and 6,000 online communities.
• Over 250 brands work with them like Kimberly Clark and Abbott Laboratories, Unilever, Mandiri, and Indofood.

Investor check. Existing investors AC Ventures and Qualgro joined the round along with Hearst Ventures.

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👨‍👩‍👧‍👦 For families

Earn or get free products. Work with your favorite maternity, baby or kids’ brands as a KOL by trying out their products and sharing your experience on a post, article, product review.

• You can also get paid by taking polls or surveys.

Shop smart. Access their marketplace of parenting products, coupons, sales and even compare product pricing and reviews.

• You can even buy and sell property through their platform.

Learn and engage. Check out their many articles and events for tips and product reviews and to learn new skills.

Never alone. Join their communities to meet like-minded parents!

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😉 For brands

They leverage data, AI, and direct access to their community.

• Brands use this data for marketing, lead generation, user research, market testing, audience engagement and more.
• They even have the demographics of their community in their database, like data on the age of their kids, their jobs and their interests.

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🌏 International, baby!

They’ll double down on improving their AI tools, international growth, and hiring.