Social

The next viral social app? $1.25M pre-seed for text-free DMs

March 1, 2024

Egg-cellent idea? A new social app for the young (and young at heart) is here! It’s Singapore’s Yolk.fm. Now, they’ve just raised a $1.25M pre-seed!

Yolk’s founders are also the founders of Drigmo, a social app that lets foodies review and list their favorite restaurants.

Investor check. Forge Ventures led the round. Sequoia’s Scout fund and several angels joined in!

  • 👼🏻: John Lindfors (Partner, DST Global), Siu Rui Quek (Co-founder and CEO of Carousell) Boon Hwee Koh (Altara Ventures), Aaron Tan (Co-founder, CEO Carro), Takashi Yamada (Founder and CEO of Tableall), Spencer Yang (Co-founder and CEO of Gomu.co) and Honey Mittal (Co-founder and CEO of Locofy.ai).

📲 Here’s how it works

The app doesn’t allow any text or texting. Instead, users have to take photos to create AI-generated custom live stickers to send to friends. This is taking the saying “a picture is worth a thousand words” to the next level.

  • It’s designed to make people have fun expressing themselves through their facial expressions, body/hand gestures, or by pointing their camera at things around them.
  • Share posts on your Yolk.fm feed or your DMs.

In action. If you’re feeling annoyed, you can use the app to make a sticker out of your expression right now to share with a friend. The sticker is a “live sticker” so you can move and capture your expression turning into a frown for around a second.

As a response, your friend can create a sticker of themselves making a funny face and moving their head back-and-forth to make you laugh.

More than one sticker at a time. Yolk allows you to edit and combine stickers too.

  • Ideas? You smiling + a sticker of your new shopping haul, a thumbs up + a sticker of the TV show you’re watching.

Apart from sending and reacting to stickers, you can also add all the stickers you receive into a roulette of your selected animated stickers (called a “profile fidget spinner”).

  • If you want to mess with a friend, you can also drop your stickers into their profile fidget spinner.

🍳 What’s next?

They’ll be testing different marketing channels like TikTok and chat groups, boosting R&D efforts, and occasionally working with part-time remote talent.

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