Hey baby, here’s edamama! They’re a Philippine online-to-offline parenting platform where you can find over 75K mama, baby, kid, and home essentials. Now, they just raised a Series A+ round!

• Launched in 2020, they claim to have delivered over 3.5M products to Filipinos across the country. 
• The amount raised in the round is undisclosed, but edamama has raised a total of $35M in funding to date.
• Hello, retail! They’ve already had pop-ups across some malls in Manila, but they’re going to open a physical store by year’s end.

Investor check. Ayala Corporation Technology Innovation Venture (ACTIVE) Fund led the round, while Kickstart Ventures, Gentree Fund, Innoven Capital, and South Korea’s GS Group also joined in!

• They raised a $20M Series A last year!

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🍼 All in one place

Mamas and papas, no need to search far and wide for your baby's essentials. Edamama’s e-commerce platform carries various brands for all your needs.

Baby clothes, diapers, formula, toys, baby gear? They’ve got it—and you can even get it discounted.

Plus, the platform has some awesome features that can help you lighten your mental shopping load. 

• Edamama has a subscription for essential products like milk, diapers, and laundry powder, so you can always keep your baby’s daily needs stocked and ready. You also get a discount!

The gift that keeps on giving? They also have a gift registry so you can easily give love to the mom-to-be or parents in your circle of family and friends. 

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🛍️ What’s coming up?

They’ll use the $$$ to accelerate their offline expansions and private-label product development. 

• New faces. They also welcome four e-commerce and retail professionals to their leadership team.

Updated on Nov 21 2PM SGT: We updated the article to reflect that the round raised was not $35M in a Series A+ round. The exact amount raised was undisclosed. edamama has raised over $35M in total funding to date.