We are so back. ByteDance’s Tiktok has reportedly agreed to invest in a unit of Indonesia’s GoTo Group. They’ll also cooperate with the firm for an online shopping service, according to a Bloomberg report.
Is it final? The companies have an informal agreement, but they’re still fine-tuning the details. And of course, the deal is still subject to regulatory approval, so the plan might not push through.
🔎 The details
TikTok Shop stopped operations in Indonesia on October 4, after the government set new rules that banned them from facilitating e-commerce transactions.
In late November, local media outlet Antara reported that Tiktok was in the process of obtaining an e-commerce license in Indonesia.
🇮🇩 Big picture
Indonesia is the first and largest market for TikTok Shop, where they have 2M small vendors selling their products on the platform.
🗓️ A tough year for TikTok
Following Indonesia’s restrictions, Malaysia is also looking to regulate TikTok and its e-commerce features.
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